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Anderson Cooper's Shrinking Ratings Hobble CNN

Since President Obama took office in January, CNN has seen its ratings drop. But the biggest disappointment has been the cable channel's silver-haired hope, Anderson Cooper.

The ratings have plunged for his show, "Anderson Cooper 360," this year, with an even steeper drop in May, especially in the coveted 25-54 demographic. In that demo he's down nearly 30% from April, averaging less than 250,000 viewers. A rep for Cooper counters that, "Year to date, the show has an impressive 51% advantage over MSNBC in total viewers and a 41% lead over MSNBC in the 25-54 demographic."

In any case, top brass is said to be questioning the CNN strategy of focusing so narrowly on Cooper in all their promos. "They've turned it into the Anderson Cooper network, and it's not working," says one insider.



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