Papa John To Launch Virtual Reality Pizza Drive

  • May 27, 2009
Papa John's has launched a virtual-reality driving program at, where consumers can drive a virtual 1972 Z28 Camaro (that the pizza chain's founder John Schnatter supposedly sold 25 years ago to open his first restaurant).

While "driving," customers will be able to get discounts for future Papa John's purchases, which are displayed on virtual billboards along the virtual road. --Karl Greenberg

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