Papa John's has launched a virtual-reality driving program at www.papasroadtrip.com, where consumers can drive a virtual 1972 Z28 Camaro (that the pizza chain's founder John Schnatter supposedly
sold 25 years ago to open his first restaurant).
While "driving," customers will be able to get discounts for future Papa John's purchases, which are displayed on virtual
billboards along the virtual road. --Karl Greenberg