Brad Geddes provides insight on the advantages to pay-per-click campaigns since Google's recent trademark changes in AdWords. The benefits go past reports that stores like Target can now mention
Apple's iPod by name in ads.
According to Geddes, Google's decision to relax the rules also makes it easier for franchisees and affiliates. Since most franchise trademarks are held by
the corporate office, franchisees would previously find their efforts to use the company name in ads rejected. Affiliates also should benefit from the change, Geddes writes, because they can now buy
trademarked keywords and their accounts should be treated similar to merchants.
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