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News Corp. Seeks Broader Ad Deal with Google

  • Reuters, Thursday, May 28, 2009 12:15 PM
News Corp. chief digital officer Jonathan Miller and MySpace CEO Owen Van Natta, speaking at the All Things Digital Conference in San Diego on Wednesday, said that the company was working with Google to try and make their existing advertising deal better for both parties. The parties' existing advertising arrangement comes up for renewal next year.

"When it comes time to negotiate, one of the things that can be helpful is looking at it from the overall News Corp perspective," Miller said, hinting that a broader deal was in the works. Under the current arrangement, Google only supplies search advertising to MySpace.

According to various reports across the Web, Google is seeking to strike a new deal at a considerable discount to the current terms, which TechCrunch says is worth approximately $300 million per year. "That's an important deal for us, but it certainly isn't a majority of our revenue," Van Natta said.

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