PaidContent.org is reporting that two-dozen publishers, including the New York Times Co., Gannett, E.W. Scripps, Advance Publications, McClatchy Company, Hearst Newspapers, MediaNews Group, the
Associated Press, Philadelphia Media Holdings, Lee Enterprises and Freedom Communications, met at an annual Newspaper Associated of America event to discuss ways for charging readers for online
content. The NAA did not publicize this year's event due to the grim news pervading the industry.
At the event, The Atlantic
's James Warren said he expects many publishers to
start charging for online content because "they don't know what else to do." Panel topics included "Journalism Online: Presentation on proposed service to charge for access to newspaper content and to
license that content that (sic) online aggregators," "Aggregating User Data," and "Fair Syndication Consortium/Attributor," which looked at tracking newspaper content across the web and getting
aggregators to pay.
So why didn't the NAA publicize the event? PaidContent's David Kaplan says it's because newspaper execs were worried about possible antitrust violations. Indeed, an
industry gathering where publishers discuss setting up paywalls across their sites "could have the appearance of an illegal cartel," Kaplan says. "Newspapers would like an antitrust exemption to build
up paywalls across their sites and fashion some industry guidelines.
Read the whole story at PaidContent.org »