Study: DVRs Greatest Challenge To TV Ads

  • May 29, 2009
According to the DVR Research Institute's new study, "Advertising in the DVR Age," out next week, advertising executives believe DVRs represent the greatest challenge for TV advertising in the next three years, reports TV Week. A shocking 83% of advertising executives believe that DVRs will negatively impact the effectiveness of TV advertising during this time. Only 66% felt that the advent of newer entertainment formats (games, Internet, etc.), considered the second-greatest threat, would have such an impact. About 200 top U.S. advertising executives (advertisers and agencies) participated in the study.

1 comment about "Study: DVRs Greatest Challenge To TV Ads".
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  1. William Hughes from Arnold Aerospace, June 1, 2009 at 9:02 a.m.

    Why don't you REDUCE the number of ads during a show, and stop being so OBNOXIOUS when you pitch ypur product? I believe the two main reasons people use DVRs and other devices to skip Commercials are:

    The Sheer Number of Ads presented to them during a show, sometime over 20 Minutes of the hour.

    The way the Ads are presented. Why do so many Advertisers feel that that the best way to pitch their product is to do so in an offensive manner? You attract more Flies with Honey than you do Vinegar

    Reduce the "Clutter" and lay off the Vinegar. This should improve results.

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