Those optimizing video search should focus on keyword research, landing pages, tracking and analytics, along with other traditional SEO best practices, according to Ron Jones.
Jones believes optimization begins long before producing the video. Identify keywords and phrases before getting started. Jones points out that some search engines have the technology to convert
speech to text and then index the results. Marketers should use those keywords in the title, description of the video, file name and URL whenever possible.
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