• June 2, 2009

Chuck Martin, a best-selling author, noted researcher and digital publishing pioneer, has been named Director of the Center for Media Research, a unit of MediaPost Communications that publishes the daily Research Brief newsletter and a variety of research reports.

Martin was the founding publisher of Interactive Age, the first publication to launch simultaneously in print and on the Web, and is a best-selling author of seven business books, including The Digital Estate, Net Future, SMARTS and co-authored Max-e-Marketing in the Net Future. He was formerly a vice president at IBM and CEO of NFI Research, a global business research institute. Martin also teaches Marketing Research at the Whittemore School of Business and Economics at the University of New Hampshire, where he has lead numerous research projects.

"We are excited to have Chuck on board to expand our research programs and help us introduce innovative ways to serve our markets," said Kenneth Fadner, Chairman and Publisher of MediaPost Communications, in making the announcement.

In his role as director, Martin will be responsible for assembling existing and developing new research to effectively serve all aspects of the online and traditional media, marketing and advertising markets.

"I look forward to helping gauge how the industry can more effectively move forward in various aspects, ranging from mobile and search to metrics and media," said Martin.

The Center for Media Research, founded in 2001, helps to acquire, analyze and present the necessary statistical and qualitative information for media professionals to make quick and accurate strategic decisions. The 50,000 subscribers who receive the Center's daily Research Brief newsletter use it to make better planning and buying decisions based upon its alerts to, and briefings on, breaking media research.