Timex Group Buys Ecko Trademark

  • June 1, 2009
Timex Group has purchased the Marc Ecko trademark for the design, manufacturing, marketing and sale of watches globally. Timex Group has been the licensee of the Ecko watch brand since 2002.

Hans-Kristian Hoejsgaard, President and CEO, Timex Group said Timex Group seeks a balanced portfolio of brands that includes more owned versus licensed brands. "The purchase of the Marc Ecko trademark in the watch category helps us advance that goal and, importantly, aligns with our strategy to build brands that represent global growth," he said in a release.

Marc Ecko watches are currently sold in 35 countries. The brand will be housed in the Timex business unit led by Adam Gurian, president, Timex division, reporting to Hoejsgaard.--Karl Greenberg

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