Marketers focusing on paid advertising in Facebook will want to generate more fans on the page. Leah believes ads with images tend to have better click-through rates (CTRs), compared with ads
that do not.
Facebook CTRs are already very low compared with Google AdWords search network ads, so don't let CTRs become the main gauge to monitor a campaign's success, Leah writes.
Once ads are created, check Social Actions that draw a connection between the user and the ad through friends. For example, if your friend became a "Fan" of Papa John's Facebook page, you would
receive a notification of her becoming a fan.
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