Alan Bleiweiss has put together a detailed guide on leveraging niche sites and building a solid back-link strategy. He believes it's better to have content split up among multiple Web sites -- like
several micro sites that all feed traffic into one very large Web site (or vice versa). He explains this multi-site strategy can pay off big, because it's a great way to control back-link numbers.
Since proper planning can help prevent poor performance, Bleiweiss provides a long list of key considerations that SEO professionals and marketers need to think through. Among
those, Bleiweiss suggests getting buy-in from key executives who make the decisions, consider automating some functions, and figure out how much time and cost the company should commit.
Read the whole story at Search Engine Journal »