David Carberry explains that bounce rates are measured not by the length of time spent on the site, but rather by whether or not visitors move on to another page within the site.
Carberry serves up numerous reasons for visitors jumping ship and ways to identify the problems through Web analytics. He points to poor Web site design and improper use of SEO and paid search
campaigns as possible contributors to a high bounce-rate problem. He also suggests paying attention to entry points from search engines or referrals into the site, which could help drive more traffic.
Read the whole story at Search Engine Guide »