Correction: OAAA Not Part of TAB 'Eyes On' Project

  • June 2, 2009
An article published in MediaDailyNews on Tuesday, June 2, titled "TAB Bows New 'Eyes On' Ratings," incorrectly states that the Outdoor Advertising Association of America is part of the project to develop the outdoor industry's new "Eyes On" audience measurement. It is not officially affiliated with the project. The TAB membership is made up of representatives from outdoor advertising companies, advertising clients, media planning and buying agencies, and researchers, among others.

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