He previously held the dual role of president of Molson USA and president of market development for Molson, Inc. in North America. Most recently, Perkins was president of Molson Coors' Global Brand and Market Development organization.
"In addition to his many years of senior leadership experience in the brewing industry, Dave brings extensive brand-building expertise in Canada, the U.S. and global markets to this position," according to Peter Swinburn, CEO, Molson Coors Brewing Company, in a release.
As a member of the Molson Coors executive team, Perkins will continue to head up the company's strategy organization in Denver and chair the company's Brand & Innovation Council, which sets marketing strategy for the enterprise.
Kevin Boyce, who served as CEO for the past 4 years, is stepping down to pursue other opportunities.--Karl Greenberg