• PPC Hero, Wednesday, June 3, 2009 4:30 PM

Andrew provides yet another way to improve pay-per-click (PPC) performance through managing bids. Calling it a "critical tactic" to improve mature campaigns, he writes that with proper execution and attention to detail, an alternative bidding strategy can drive up return on investments.

Andrew suggests starting the test on a specific day and waiting until the following week to check results. Consider initiating the tests at the beginning of the month to help create a review cycle. He also believes it's important to focus on keywords that generate a lot of traffic. Accumulating large amounts of data from the traffic provide insight to make better bid management performance decisions for PPC campaigns.

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