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Google Tracker Ties To 88% of Top 100 Domains

Graduate students at the University of California at Berkeley published a privacy study that shows Google leads in tracker technology on the top 100 Web domains, followed by DoubleClick and Microsoft Atlas, according to Barry Schwartz. A couple of charts demonstrate the mix.

The study, conducted in March by students at the School of Information, suggests Google's is present on 88% of the top 100 domains. The presence of tracker technology doesn't mean users are tracked from one site to the next.

Read the whole story at Search Engine Land »

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