• Mediaweek, Thursday, June 4, 2009 9:32 AM

Clear Channel Airports and DoubleTake Marketing will soon be wrapping ads around airport baggage carousels. Advertisers will be able to display messages on the moving portion of the carousels in major airports including Chicago O'Hare, Philadelphia, Seattle, Boston and Chicago Midway. Ad sizes range from 20-foot segments to an entire bag belt.

"Advertisers are seeking innovative ideas of how to best reach their targeted demographic," says Zack Clark, DoubleTake Marketing co-founder. He points out that travelers are a captive audience for the ads as they wait for their luggage.

Airline travelers also tend to be a desirable demo. They are more likely to be educated, business decision makers with an annual household income in excess of $100,000, per Arbitro

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