Those who abuse nofollows may have led Google to change policies, but Rand Fishkin remains a little skeptical of Matt Cutt's disclosure of this change at the recent SMX Advanced conference. Fishkin
discusses how the change may affect webmasters and SEO best practices. He also examines the "bizarreness" surrounding the decision.
Fishkin calls the decision a backward step and
says it "casts doubts on whether we can trust future messaging [from Google] around SEO best practices, too." He writes savvy SEOs will revert to old methods of PageRank sculpting that existed long
before nofollow, creating links that robots can't see or follow.
Read the whole story at SEOmozBlog »