• Adweek, Monday, June 8, 2009 10:16 AM

Draftfcb New York has merged its media, digital and customer-relationship management practices into a single unit called the Real-Time Marketing division. The shop is the latest agency to combine digital and media units to better align capabilities with expanding media platforms.

Chief media officer Richard Gagnon heads the new division. As a result of the change, Tim Queenan, executive director of digital convergence, and Mike Brzozowski, executive director of CRM consulting, now have dual reporting lines to Gagnon and Peter DeNunzio, president, Draftfcb New York. The move affects more than 100 of the shop's 600 staffers in the New York office.

DeNunzio says the realignment "enhances our ability to plan media investment, design digital content and create targeted customer programs with one common view of the customer's experience with the brand." He says the decision to reorganize arose from the way several of the shop's teams had already organized themselves to work for certain clients, including the Office of National Drug Control Policy and Plan B contraceptive.

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