Persistence, creativity and discipline create an effective pay per click (PPC) manager. Here are six positive habits to adopt that can help you build strength in campaigns to meet business goals.
Some include growing keyword lists, tapping into Web analytics and keeping an eye on the competition.
One habit suggests lots of "testing and tweaking." A video in the post demonstrates the
process of migrating data from Google AdWords into an Excel pivot table to summarize and analyze information. A pivot table can provide a visual representation of the aggregate performance of the same
ad across multiple campaigns.
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