How do you sufficiently track PPC ads in a marketing program when JavaScript tags typically sit in the footer of the browser and the whole page must load before tracking it? George Michie brings
up an interesting problem. People typically don't sit around and wait for a slow image-laden page to load. They just move on to the next. When that happens the user gets flagged as untracked, even
though they came through a paid advertisement.
Arbitrarily assigning a value to keywords doesn't work either. It results in lost opportunity for ads doing well to bring in the
visitors and close the sale, Michie writes. He suggests a fast redirect works better to track high-dollar marketing programs, especially when the server doesn't have to do a database look-up. If the
server must look up the destination URL the redirect slows and the server will bog down during traffic bursts. Michie provides some workarounds to provide insight into better tracking technology.
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