Filtering out IP addresses, such as your own, is one way to stop from tracking irrelevant visits to your Web site. Christina Park writes that it can improve the accuracy of your metrics such as
average time on site and geographic location of visitors that might convert from searchers to buyers.
Christina provides 10 steps to filter out IPs. Start by collecting IPs from
people in your office you don't want to track, she writes. If they don't know their IP address, she provides instructions on how to look it up. Then sign in to your Google Analytics account to begin
adding the filters.
Read the whole story at Google Analytics Blog »