A patent filing suggests Google wants to get into in-game advertising. Bill Slawski has found a patent filing from Google that discusses how the company might track and measure ad impressions in
a video game.
Some attributes Google might look at when defining an ad impression could include quality, length, and percentage of the screen occupied by an advertisement, according
to Slawski, who provides a description of each. Google describes the patent as "a realistic measurement by which [advertisers] can compare impressions, and enables them to better understand their ROI
for a given ad or campaign."
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