Bryson Meunier thinks those using paid links should be stigmatized -- like professional athletes who use steroids. He writes, "anabolic steroids and other banned substances used in doping are taken
because of their ability to increase an athlete's strength or speed, and equity-passing paid links, if undetected, may artificially inflate a page's link equity and make it possible to compete on
terms that it would not naturally bring in traffic."
In sports, "doping gives an unfair advantage to one athlete over another. Similar, paid links, gives an advantage to marketers
who chooses to use them, but they violate the rules of the game."
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