In an interview on Fox Business on Tuesday, Google CEO Eric Schmidt dismissed Bing as only the latest in a series of efforts to revamp Microsoft's search business, which currently runs a distant third
behind both Google and Yahoo in the search market. "It's not the first entry for Microsoft," Schmidt said. "They do this about once a year. From BING's perspective they have a bunch of new ideas and
there are some things that are missing. We think search is about comprehensiveness, freshness, scale and size for what we do. It's difficult for them to copy that."
Schmidt added that Google
Search is a far from completed project: "We still don't get the answer always right, we still don't really understand what you mean. We have a lot of technology coming along, artificial intelligence
of one kind or another, that really can begin to know what you mean when you're doing a search."
However, Schmidt noted that Bing's arrival has impacted the search giant, although the fact
that Microsoft is spending $80 to $100 million on a new marketing campaign doesn't mean that Google feels the need to do the same. He said that you have to earn being number one in a marketplace like
search. "You don't buy it with ads, you earn it and you earn it customer by customer, search by search, answer by answer," he said. "The fact of the matter is that we are spending all of our time on
exactly what we've always done, which is innovation."
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