Marshall Clark calls Google's PageRank system "old tech" and believes Google needs to evolve the process to take into account who wrote the content, not just where it lives.
Clark
believes the solution resides in associating reputation with the identity of the author. He calls it "PageRank for People," and makes a list of criteria the algorithm would consider when ranking. For
instance, it might consider previous ratings, reputation of each rater, where the person has been published, length of time online, and perhaps a semantic analysis of the content.
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