• PPC Hero, Wednesday, June 10, 2009 5:16 PM

Those who have migrated to the new Google AdWords interface have probably noticed additional conversion tracking columns in the stats. Joe provides Google's textbook definition and outlines the difference between metrics, many-per-click data vs. one-per-click data, and what it all means.

To further emphasis the difference, Joe describes a scenario about Jane running a hiking Web site. Her free newsletter offers hiking tips and information, and a selection of products and gifts. When users come to the Web site to sign up for the newsletter, AdWords will register the conversion as one-per-click.

Read the whole story at PPC Hero »