"SEO or SEM, in my opinion, will be dead as you know it within 6 months," words uttered by Tony Welch that set off a discussion that dominated a panel on Who Killed Social Media? It's not a new
revelation, just a fact, he writes. It's not difficult to see the direction and impact of the social Web on search.
Tony points to Google's decision to pay more attention to the social Web as
a confirmation that people rely much more on Facebook, Twitter, Digg, YouTube and Twitter to get up-to-the-minutes news and community reaction. Think of a search engine that doesn't consider content
or words on the page, but takes into account consensus and sentiment. "And then think about a search engine that allows the community to vote down (or up) your corporate website in the results," he
writes. "Are you thinking?"
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