Paid search really can affect organic search rankings, according to Mark Jackson. He points to a client, Bluegreen Communities, to demonstrate how backlink anchor text had been optimized without
requesting links to the keywords. Previously, Jackson had thought there was no direct correlation between editorial rankings and paid advertisements, but perhaps Google left a hole unplugged.
It appears that Google's has been increasingly crawling at crawling JavaScript links on Web sites. Before that, JavaScript links hadn't created problems because they were not considered links.
It has caused many PPC ads on Google's content network to show up as backlinks. If Google doesn't fix the problem, PPC marketers will be able to exploit paid ads for SEO rankings.
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