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Dollars For Hours On The Way Out For SEO?

Should pay-for-performance replace the dollars-for-hours model the SEO industry has come to know well? Stephan Spencer attempts to look at a shift in thinking for those who hold the purse strings, from SEO being an unpredictable "black art," to a marketing channel accountable for results.

Spencer writes that he's testing the concept by developing a scalable, automated natural search technology solution and pricing it on a cost-per-click basis. The company still has flat-fee pricing for SEO audits and monthly retainers for its ongoing SEO consulting, just like everyone else, but added this option for those who want to take a chance on change.

Read the whole story at Search Engine Land »

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