Have you ever felt the frustration of being priced out of the market on a keyword? That sometimes happens when managing small PPC accounts.
Brian Wallace suggests relying on
day-parting to cut across multiple mirrored campaigns. This way you can make sure you get exposure at different parts of the day. He steps through the process of setting up the campaign. Start in
Google's reporting interface. There you can run an hourly report any time of day at the campaign level. The goal is not to get more impressions or clicks for the sake of getting traffic, he writes,
but maximizing conversions at peak times of the day.
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