• February 22, 2001

HookMedia, Inc. has launched a new data management and reporting tool, called Artemis. Artemis collects campaign data to show advertisers the complete picture of their digital campaigns. The $10 million dollar tool was designed to simplify the planning, execution, reporting, and optimization of digital marketing campaigns to help ensure that clients get the best return for their media investment.

The actual tool consists of a 2.5-terabyte data warehouse that takes automated daily data feeds of anonymous impression, click and activity data from any ad, web, wireless, or digital TV server, as well as email and pricing data. Artemis also has advanced reporting capabilities that enable clients and their dedicated account teams to get actionable insights from the data. - Adam Bernard