Online gaming paid search ads have been banned for several years, but if they were approved -- as part of a general easing of legislation over online gambling -- it could bring in millions of dollars
to search engines in paid search campaigns, according to WebProNews.
To determine just how much revenue search engines lose, the writer created a list of 200 keywords consisting of
obvious choices for online gaming companies vying for attention of searchers. He assumed how much paid clicks would deliver, and factored in comScore's latest findings on search market share for the
top engines.
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