• Reuters, Thursday, June 18, 2009 11 AM

Walt Disney the brand has overshadowed Walt Disney the creative genius. Now the animation pioneer's family hopes to raise awareness of the man behind the trademark with a museum that will attempt to capture the "childhood sense of wonder and of curiosity" he never lost. It opens Oct. 1 in San Francisco, Michelle Nichols reports.

"My father's name is probably one of the most well-known names around the world, but as the 'brand' or trademark has spread, for many, the man has become lost," Disney's daughter and Walt Disney Family Museum founder, Diane Disney Miller, says.

The museum will trace Disney's life from his birth in Chicago and childhood in Missouri to his move to California in 1920s, where he married and his animation career took off with the creation of the "Mickey Mouse" character. Disney died in 1966.

Read the whole story at Reuters »