• Mediabistro, Friday, June 19, 2009 9:30 AM

Newsmax, an 11-year-old magazine and Web site, has been turning a profit for more than five years, despite the economic storm buffeting the media industry. The company, which CEO Christopher Ruddy prefers to describe as "center-right but inclusive," is expected to generate $30 million in 2009. Online traffic of approximately 3 million uniques rivals the Drudge Report. Bylines include names seen in The Washington Post and The Wall Street Journal.

In the next six months, Florida-based Newsmax plans some key changes. Ruddy says the company will establish a Washington, D.C., office and plans to host "some big Washington events" in the fall. Newsmax will also actively pursue news partnerships and is considering strategic acquisitions. Currently, the company's only news partner is The Washington Times.

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