Since high quality scores lead to better rankings for keywords in search engines, Naoise Osborne has to believe Google does everything it can to calculate relevancy. Simply put, an AdWords account
filled with ads that better match queries produces more satisfied searchers and money for Google. Still, it's up to each SEM expert to manage relevancy and improve the site's quality score to rank
higher and gain better return on investments.
So, Naoise maps out the relationship between click-through rates, creative pieces, search queries, keywords, landing pages and ad groups
to provide insight on improving quality scores.
Read the whole story at The Acquisio Blog »
