• The Associated Press, Thursday, June 25, 2009 9:45 AM

Setting aside their competitive urges, Comcast and Verizon have agreed that Comcast will sell advertising for Verizon's FiOS television service in 10 markets where they both operate. Comcast's advertising sales division, Comcast Spotlight, will sell spot cable ads for Verizon starting in the fall.

Comcast says the Verizon deal is its largest ad sales agreement. The five-and-a-half-year deal covers Philadelphia, Boston, Baltimore, Fort Wayne, Ind., Harrisburg, Pa., Pittsburgh, Portland, Ore., Richmond, Va., Seattle and Washington, D.C.

In January, Comcast Spotlight reached an ad sales deal with another rival, Dish Network Corp. Comcast sells ads for Dish's ten regional sports networks feeds in seven markets. For national advertisers, Verizon's ad inventory will be handled by the National Cable Communications, which is co-owned by Comcast, Time Warner Cable and Cox Communications.

Read the whole story at The Associated Press »