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Yahoo Releases Ad Display Platform

  • PPC Hero, Thursday, June 25, 2009 3:15 PM

Yahoo released a new display advertising platform Monday. Amber writes that the biggest change is it doesn't connect to your Yahoo sponsored search account. Unlike similar platforms, you don't need a Yahoo account to advertise via display ads, she explains.

For the most part, Amber gives the new platform a thumbs-up. She points to one negative feature when it comes to determining the budget for the ad. While Yahoo offers two pricing models, one for cost per click, and the other cost per impression, the platform assigned her a cost model, rather than gave her a choice, for some industries she chose.

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