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SEO Data, Correlation, Causation

In a "Whiteboard Friday" video, Ben Hendrickson and Rand Fishkin discuss the type of data that supports SEO best practice guidelines. They also suggest where to find the data, how to collect it, and how to use it to determine the correlation between rankings and title tags, among other attributes.

The two look at the attributes and features that high-ranking sites tend to have in common, providing insight into how the algorithms are changing and how certain factors influence the outcome.

Read the whole story at SEOmozBlog »

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