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Glam Media to Launch Twitter Network

TechCrunch has vague details about a new "Twitter-powered ad network" from vertical ad network operator Glam Media. The report is short on details, although in a statement, CEO Samir Arora, says the initiative will be tied to GlamApps, the company's application platform. He adds:

"Unlike Social Network apps that live 'inside' MySpace and Facebook, Twitter is revolutionizing the apps business by pioneering an open model- Glam sees this as the first mid and long tail of Social Apps, much like iPhone has done for mobile apps with a pay for apps model. Given Internet apps are free, except for a small "pro" apps upgrades, it is vital that we can figure out a monetization quickly.

"Given the audience and vertical targeting Glam has developed for content publishers and the trust with brand advertisers, Glam can bring the learning to the Twitterverse. Like Portals like Yahoo and AOL offered advertisers content along with social apps like AIM, Twitter Apps Network helps Glam Media offer distributed social apps to brands- taking the next step in building a true distributed media company."

Yep, a lot of that is gibberish, but more details are set to emerge from Glam on the initiative next month.



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