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PPC Guerrilla Warfare

Guerrilla marketing enables small companies to compete in the PPC battleground -- but it requires that you know competitors' mid-tail and long-tail keywords, according to Anthony Verre. To "out maneuver" competitors, he lists three tools to find the keywords they bid on, along with a variety of other information.

Some tools highlight places that you might overlap with competitors on keyword buys, and more importantly, identify the keywords they don't buy. Knowing this information allows you to adjust your strategy to leverage mid-tail and long-tail keywords that competitors may under bid or, better yet, ignore.

Read the whole story at Marketing Pilgrim »

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