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Data: Cleaner, The Better

Chris Crompton thinks Google's recent change to conversion metrics in AdWords conversion tracker highlights the need for clean data. He steps through a couple of scenarios to demonstrate his point. The "new many-per-click conversion tracking stats appear to tell you nothing more than [that] you have a messy conversion tracking installation," he writes.

Crompton attempts to get SEO professionals on the correct track, so he suggests cleaning up tracking in the conversion funnel to ensure scripts run only once per conversion. While you might need your Web developer's help, Crompton writes, he offers insight on two methods to make sure only one conversion gets counted.

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