- Adweek, Friday, July 3, 2009 11:52 AM
Unilever has launched a review of most of its media business around the world. The majority of the business in review is handled by Mindshare, which holds the accounts in the U.S., the U.K. and many
other European countries. Along with Mindshare, various shops from WPP, Omnicom and Interpublic handle media chores for Unilever and those agency groups are also invited to participate.
In addition to the U.S. and the U.K., the review includes various European countries, Russia, India, China, Canada and Argentina. Decisions in the process will be made on a market-by-market basis.
Laura Klauberg, Unilever vice president global media, is running the review.
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