The No. 1 ad position isn't always best. Sidra Condron explains how to stretch ad dollars without sacrificing exposure to the domain, and why clawing your way to the top paid ad spot through AdWords
could become a marketer's biggest mistake.
Condron believes marketers should devote attention to building click-through rates with relevant keyword ads. This carries more weight
with Google and allows ads to show up at a higher position than what the bid alone would have delivered.
Read the whole story at Web Analytics World »