MichaelC believes writing your own URLs can pay off big, but it's not always an easy process, or it doesn't always scale well when you have a large number of categories and product pages. But it's a
lot less scary and complex than first thought, and has several major benefits for companies willing to give it a try, he writes.
So, MichaelC steps through what it takes to code the
URLs. He covers inbound parameterized links, intra-site links, serving content, ways to handle 404 messages and 301 redirects, and duplicate content.
Read the whole story at SEOmozBlog »