Geographical targeting can boost PPC results for national advertisers, helping them to expand their reach. Melissa Mackey explains how.
For example, national brands can find
existing and potential customers online who may not have the funds to take that the trip to Kona, but want the goods the island offers. This is one way geo-targeting can turn national brands into
local brands. Other tips including syncing the online message with TV, radio, and outdoor campaigns, which are often regional.
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