• Editor & Publisher, Tuesday, July 14, 2009 11:23 PM

The New York Times Co. has sold its famed New York City classical music radio station WQXR-FM in a deal that will net the publisher $45 million. The agreement involves subsidiaries of Univision Radio and WNYC Radio, operator of a listener-supported public station.

Univision Radio is paying the Times Co. $33.5 million to exchange its FCC 105.9 FM broadcast license and transmitting equipment for the Times' license, equipment and stronger signal at 96.3 FM. Then WNYC Radio is buying the FCC license, equipment, call letters and Web site for 105.9 FM, from the Times Co. for $11.5 million.

The two-pronged deal allows Univision to reach a larger service area with its Spanish-language programming and allows New York City to serve the vast majority of its current audience with a listener-supported public station dedicated to classical music.

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