• Mediabistro, Tuesday, July 14, 2009 11:32 PM

Bennett Zier, CEO of left-leaning Air America Media, waves off any definition of Air America as simply a radio network. He prefers to call the media company "a progressive Web site that has its own radio network, and a radio network that has a Web site."

To expand its target market, the company plans to relaunch a redesigned Web site this summer. The new site will have multiple audio streams, multiple video streams and new types of content. High-profile hosts, such as Montel Williams, Ron Reagan and Rachel Maddow will be featured on the site, says Zier.

Air America is looking to get a larger distribution and generate more critical mass "by bringing on writers for our Web site in new categories, such as green living and lifestyle, which are very attractive to the people who view the world from the left," says Zier.

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