Ralph Tegtmeier runs down six-black hat misconceptions. He writes that the misconceptions range from black hat SEO no longer being effective because the search engines have grown smarter, to black hat
being poison to your company image, or black hat not having a viable business model.
Tegtmeier lays out positives and negatives to help SEO professionals decide for themselves how and
when to use the techniques, but warns that all major search engines have increased their editorial staff, "having learned the hard way that fending off 'search engine spam' cannot be done effectively
in any reliable manner via automated algorithms alone."
Read the whole story at Searchcowboys.com »