• November 20, 2000

Measuring online advertising clicks is just one measure of a campaign's effectiveness. AdFlight has announced the development of technology designed to provide advertisers with higher return on their online advertising campaigns. These new technology developments, auto-optimization and post-click tracking and reporting, will be delivered through AdFlight's online advertising services.

AdFlight's auto-optimization technology will automate what used to be a manual process of optimizing online marketing campaigns. This functionality prevents advertisers from wasting time and money on non-performing banner creative and websites by automatically removing or adjusting banners ads displayed throughout a campaign. It fully automates the process of removing non-performing banners and websites and reallocates banners to sites with higher performance - giving advertisers the ability to drive a continuous process of increased online advertising performance and ROI. This functionality will monitor an online ad campaign 24 hours a day, 7 days a week to produce the most effective use of banner ads.